Hi, there!
I'm YIPENG ZHANG.
Hi, there!
I'm YIPENG ZHANG.
Hi, there!
I'm YIPENG ZHANG.
From making tangible products to designing intangible digital experiences, my journey has always been about merging form and function. With a solid foundation in graphic and product design, I now explore the intersection of data and creativity in design informatics to shape interactions that are not only intuitive but meaningful.
From making tangible products to designing intangible digital experiences, my journey has always been about merging form and function. With a solid foundation in graphic and product design, I now explore the intersection of data and creativity in design informatics to shape interactions that are not only intuitive but meaningful.
From making tangible products to designing intangible digital experiences, my journey has always been about merging form and function. With a solid foundation in graphic and product design, I now explore the intersection of data and creativity in design informatics to shape interactions that are not only intuitive but meaningful.
GRAPHIC
GRAPHIC
GRAPHIC
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INTERACTION
INTERACTION
INTERACTION
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PRODUCT
PRODUCT
PRODUCT
Combining design, business, and technology, I create solutions that tackle complex challenges and foster meaningful connections. Each project reflects my passion for blending diverse disciplines in innovative ways.
Combining design, business, and technology, I create solutions that tackle complex challenges and foster meaningful connections. Each project reflects my passion for blending diverse disciplines in innovative ways.
Combining design, business, and technology, I create solutions that tackle complex challenges and foster meaningful connections. Each project reflects my passion for blending diverse disciplines in innovative ways.
AI-Powered Audience Insights
AI-Powered Audience Insights
AI-Powered Audience Insights
Aug 2025
Aug 2025
This project builds an AI tool that helps content creators by analysing audience feedback, filtering toxic comments, and generating useful ideas from user comments. It uses sentiment analysis and keyword grouping to turn real user opinions into clear content strategies. The system supports trend analysis across multiple videos and ongoing AI conversations, making audience insights easy to act on.
This project builds an AI tool that helps content creators by analysing audience feedback, filtering toxic comments, and generating useful ideas from user comments. It uses sentiment analysis and keyword grouping to turn real user opinions into clear content strategies. The system supports trend analysis across multiple videos and ongoing AI conversations, making audience insights easy to act on.
Journey
Journey
Journey
Jun 2025
Jun 2025
Journey is an embodied spatial data sculpture exposing the overlooked conflict between wildlife migration and urban development. Based on frog migration through Holyrood Park in Edinburgh, the installation uses local data to reflect a national crisis—over 20 tons of frogs and toads are killed on UK roads each year.
Journey is an embodied spatial data sculpture exposing the overlooked conflict between wildlife migration and urban development. Based on frog migration through Holyrood Park in Edinburgh, the installation uses local data to reflect a national crisis—over 20 tons of frogs and toads are killed on UK roads each year.
