Hi, there!

I'm YIPENG ZHANG.

Hi, there!

I'm YIPENG ZHANG.

Hi, there!

I'm YIPENG ZHANG.

From making tangible products to designing intangible digital experiences, my journey has always been about merging form and function. With a solid foundation in graphic and product design, I now explore the intersection of data and creativity in design informatics to shape interactions that are not only intuitive but meaningful.

From making tangible products to designing intangible digital experiences, my journey has always been about merging form and function. With a solid foundation in graphic and product design, I now explore the intersection of data and creativity in design informatics to shape interactions that are not only intuitive but meaningful.

From making tangible products to designing intangible digital experiences, my journey has always been about merging form and function. With a solid foundation in graphic and product design, I now explore the intersection of data and creativity in design informatics to shape interactions that are not only intuitive but meaningful.

GRAPHIC

GRAPHIC

GRAPHIC

INTERACTION

INTERACTION

INTERACTION

PRODUCT

PRODUCT

PRODUCT

Portfolio

Portfolio

Portfolio

Combining design, business, and technology, I create solutions that tackle complex challenges and foster meaningful connections. Each project reflects my passion for blending diverse disciplines in innovative ways.

Combining design, business, and technology, I create solutions that tackle complex challenges and foster meaningful connections. Each project reflects my passion for blending diverse disciplines in innovative ways.

Combining design, business, and technology, I create solutions that tackle complex challenges and foster meaningful connections. Each project reflects my passion for blending diverse disciplines in innovative ways.

AI-Powered Audience Insights

AI-Powered Audience Insights

AI-Powered Audience Insights

Aug 2025

Aug 2025

This project builds an AI tool that helps content creators by analysing audience feedback, filtering toxic comments, and generating useful ideas from user comments. It uses sentiment analysis and keyword grouping to turn real user opinions into clear content strategies. The system supports trend analysis across multiple videos and ongoing AI conversations, making audience insights easy to act on.

This project builds an AI tool that helps content creators by analysing audience feedback, filtering toxic comments, and generating useful ideas from user comments. It uses sentiment analysis and keyword grouping to turn real user opinions into clear content strategies. The system supports trend analysis across multiple videos and ongoing AI conversations, making audience insights easy to act on.

Journey

Journey

Journey

Jun 2025

Jun 2025

Journey is an embodied spatial data sculpture exposing the overlooked conflict between wildlife migration and urban development. Based on frog migration through Holyrood Park in Edinburgh, the installation uses local data to reflect a national crisis—over 20 tons of frogs and toads are killed on UK roads each year.

Journey is an embodied spatial data sculpture exposing the overlooked conflict between wildlife migration and urban development. Based on frog migration through Holyrood Park in Edinburgh, the installation uses local data to reflect a national crisis—over 20 tons of frogs and toads are killed on UK roads each year.

Frame by Frame is a data-driven interactive art project developed collaboratively, with my primary focus on backend development. Using PHP and MySQL, I built the backend logic and implemented caching to efficiently deliver data on three artistic styles. The JavaScript-based frontend renders a mosaic-style visualization, allowing for dynamic style switching and interactive exploration. Currently supported on desktop only.

Frame by Frame is a data-driven interactive art project developed collaboratively, with my primary focus on backend development. Using PHP and MySQL, I built the backend logic and implemented caching to efficiently deliver data on three artistic styles. The JavaScript-based frontend renders a mosaic-style visualization, allowing for dynamic style switching and interactive exploration. Currently supported on desktop only.

Eco-lament

Eco-lament

Eco-lament

Dec 2024

Dec 2024

Eco-lament is an interactive installation utilizing Arduino, 3D printing, and sound sensors to visualize air pollution. It dynamically responds to real-time environmental data, with rotating modules containing urban waste materials that produce sound, highlighting the impact of human behavior on air quality.

Eco-lament is an interactive installation utilizing Arduino, 3D printing, and sound sensors to visualize air pollution. It dynamically responds to real-time environmental data, with rotating modules containing urban waste materials that produce sound, highlighting the impact of human behavior on air quality.

HeartSync

HeartSync

HeartSync

Dec 2024

Dec 2024

HeartSync is an interactive user data visualization project created using TouchDesigner. It showcases users' product collections and visualizes their consumer desires through dynamic animations, sound, and particle effects.

HeartSync is an interactive user data visualization project created using TouchDesigner. It showcases users' product collections and visualizes their consumer desires through dynamic animations, sound, and particle effects.

University Rd. Signage

University Rd. Signage

University Rd. Signage

Jan 2024

Jan 2024

University Avenue in Yangpu District is home to the Knowledge & Innovation Community (KIC), a dynamic hub of academia and entrepreneurship. The street’s signage reflects its modern and innovative character, featuring sleek typography and contemporary materials that seamlessly blend with the vibrant urban environment.

University Avenue in Yangpu District is home to the Knowledge & Innovation Community (KIC), a dynamic hub of academia and entrepreneurship. The street’s signage reflects its modern and innovative character, featuring sleek typography and contemporary materials that seamlessly blend with the vibrant urban environment.

University Rd. Emoji

University Rd. Emoji

University Rd. Emoji

Jun 2024

Jun 2024

Emoji is a 3×3 meter interactive installation located on University Road in Shanghai. It dynamically changes its expressions based on time and temperature, visually reflecting the environment and emotions while adding an interactive artistic experience to the urban space.

Emoji is a 3×3 meter interactive installation located on University Road in Shanghai. It dynamically changes its expressions based on time and temperature, visually reflecting the environment and emotions while adding an interactive artistic experience to the urban space.

Wesklake Exhibition

Wesklake Exhibition

Wesklake Exhibition

Mar 2023

Mar 2023

Westlake (NYSE: WLK) is a global diversified industrial company dedicated to manufacturing and supplying essential products that enhance everyday life. I designed their exhibition for Design Week, focusing on spatial planning, visual presentation, and brand storytelling to creatively showcase their industry impact and product value.

Westlake (NYSE: WLK) is a global diversified industrial company dedicated to manufacturing and supplying essential products that enhance everyday life. I designed their exhibition for Design Week, focusing on spatial planning, visual presentation, and brand storytelling to creatively showcase their industry impact and product value.

Contact

Contact

Hours: Mon to Fri, 9:00 AM - 5:00 PM

Hours: Mon to Fri, 9:00 AM - 5:00 PM

Email:leo_zhangyipeng@163.com

Email:leo_zhangyipeng@163.com

Location: Edinburgh, Shanghai

Location: Edinburgh, Shanghai

About

About

© 2025, YIPENG ZHANG. All rights reserved.

© 2025, YIPENG ZHANG. All rights reserved.

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